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How I used Google Play’s new promo Code feature to get into top Paying apps for a week, for free
March 8, 2016|Online Marketing

How I used Google Play’s new promo Code feature to get into top Paying apps for a week, for free

How I used Google Play’s new promo Code feature to get into top Paying apps for a week, for free

tl;dr : I hosted the giveaway on reddit.

Google recently launched promo codes for Paid android apps and apps with In-app-purchases which allows developers to give away 500 promotional promo codes each quarter. Which means you are allowed to give away 5oo promo codes each during these months.

January-March (1st Quarter)

April-June (2nd Quarter)

July-September (3rd Quarter)

October-December (4th Quarter)


Creating a promo code is easy. All you have to do is

Go to Promotions in Google Play developer Console

Click on Add new promotion. 

Creating Promotions on Google Play

Creating Promotions on Google Play

At first I was a bit skeptical about the response I would get from Reddit but seeing the awesome response from the redditors, I gave away all the promo codes there. Giving them all away at once is the key here. It’s not a very big secret that getting downloads in a quick succession is the key to get ranked higher. Which is exactly what I applied there, I gave them all in a period of two days. The results were quite decent. The app got into #13 for Top Paid apps (ranks are different for each country) And #2 For paid apps in Music & Audio category but only for a week. I was getting hundreds of organic installs everyday after that,for one week. But if this is done with a new app , the results can be really good.. The reason is, new apps have a window of 30 days just after the launch to appear in Top New apps category. Once an app appears there, the app will get hundreds of daily downloads besides the hundreds of daily downloads it will get from getting into Top Paid apps. This will create a feedback loop for both the categories(Top Paid and Top new) and the app will probably stay in Top Paid apps  for more than a month.

Now as I told before, Google allows 500 promo codes each quarter. That means you can get 1000 in one week if you decide to spend them at the end of one Quarter and the beginning of the other Quarter. For e.g, spending 500 at the end of March(end of first quarter) and spending another 500 at the beginning of April(beginning of the second quarter). One Thousand downloads for a paid app within a week  will set you up for a good start. In August 2014 when I launched the paid version of my app, only a few hundred downloads(not via promo code, they didn’t exist then) got me into the Top New apps at some hundredth position , which got the app some decent exposure.

When I heard the news of promo codes, I rushed up and spent them all during February  and could give only 500 promo codes within  a week ( I got carried away without thinking that I could give more in week if I just wait) but I am hoping for better results from you guys. I would love it if you can share your experiences here because it will be give me an opportunity to learn.

Here were my results.

Reddit <Click Here>


Google Promo Code Results for La Musique ( the app was called Music Player Pro back then

Google Promo Code Results for La Musique ( the app was called Music Player Pro back then). This image is for the Top Paid inside Music And Audio

Google Promo Code Results for La Musique ( the app was called Music Player Pro back then)

Google Promo Code Results for La Musique ( the app was called Music Player Pro back then). This image is for the Top Paid in overall Category.






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First app, one year, 2 million app downloads, 0$ spent in total
January 31, 2016|Online BusinessOnline Marketing

First app, one year, 2 million app downloads, 0$ spent in total

First app, one year, 2 million app downloads, 0$ spent in total

You Don’t Have to Wait For a Great Idea

When I first started learning making android apps, I was still in college and I was barely passing. I never liked going to classes. I didn’t have many friends and the ones I had ,always sought pleasure in demeaning others and laughed at others’ misery. I was just killing time and avoiding facing the reality by playing computer games and thus piling over my misery and loneliness because in the inside, I was desperate to change my condition.

So one day,in September 2013, just like that, I deleted all my games and movies and somehow got into android development. My brother had recently bought a Nokia Lumia phone and I was mesmerized by the way it’s music player looked. The UI to me at that time was really beautiful. I found myself using his phone just to listen to music on it. At that time , I was using an android phone and I tried searching for a music player which was as beautiful as the music player on Lumia and I couldn’t find any.

While searching for music players,thousands of them came up. I noticed so many of them had over a million installs which made me realize that so many people try out music players. It meant,there was a demand for it. It also meant there was a lot of competition. Also I realized, I had no money to advertise the app I will be making. So I had to make something,which is used by everyone,literally everyone. So in the end, I decided on making an app with a simple idea, a huge demand, and not just a beautiful and easy to use app but one of the best in the market !
I ended up making a music player/media player and later called it “La Musique“, a french phrase meaning “The Music”

The development

So I had an app to make but I knew nothing about android development. So ,I did what any one would do in such a situation. I googled it. I googled how to make android apps. I was bombarded with tons and tons of blogs and video tutorials. I chose the The new Boston android tutorials because the guy who was teaching in the videos seemed funny and because I had to choose one. It is outdated now. It is a series of 200 videos each of about 5 minutes. After about watching 30 of them. I realized that I had to begin my project. So I started my project, whenever I used to get stuck, I used to google it, if I couldn’t get the answers on google, I would ask them on Stack Overflow.

I was spending more than 16 hours a day, coding. Everyday I used to get up, ditch college, open my laptop lying next to me on bed,and then straight up open Eclipse( the IDE I use to code on). No brushing of teeth,no washing my face,no brunch just straight to code. I used to order food from a dhaba and then eat on my laptop. Once in a month or two, I would go out for an hour to talk to people so that I could feel normal again. Just before going to bed, I would leave 2-3 problems on Stackoverflow to be solved by others. Instead of reading Facebook feed at bedtime, I used to read online magazines like Entrepreneur , Business Insider and other tech and business magazines where I could find information on how to promote my app. On these websites I not only found how to promote my app, but I also came to know about how to have a mindset of Entrepreneur.

So after 4-5 months of coding, I had a product with a few features but the app didn’t look pretty. I knew I couldn’t design well, because I hadn’t designed any app in the past. So I went to Dribbble and in a period of about one month, I contacted over 200 designers to work for me. I was offering them 40% equity. The reply was always the same, they were all busy to work with some one without cash, or anything to prove his worth. But there was an app to be designed and it had to be beautiful. So I took a break and started freelancing till the time i could find any one to work with me. I freelanced for about 2 months. I earned about 1600$ and saved about 500$ from it. I decided not to hire a designer for the layout of the app , I realized that it was only me who was supposed to do it. It was my dream to make it big,and only I was responsible to make it big.

So I googled up “pretty apps” and looked through their images and studied them thoroughly. I went to various websites which showcased app designs and I came to know about designing apps. I came to know which color combinations look good. What kind of fonts go well with each other. How many fonts to use. What kind of backgrounds to use etc and by June 2014, I finished my app and it was almost ready to be launched on google play.

I would have always thought that I was a bad designer, if  I hadn’t tried.


La Musique - Music App layouts. The best Music App

La Musique – Music App layouts

Presenting the app

So now it was time to polish the app and the money I had saved up while freelancing was to be used now.  The first thing I needed was an icon, because on google play it is the first thing a user sees. A good and unique icon was a necessity. Even though I had managed to design a good UI for the app, I was bad at Photoshop, I had never drawn wire-frames. So this time, I decided to take some help. I created a contest on Freelancer for the icon for 40$ so that I can get ideas. I got lots of them but they all were trash, but one of them was good, so I hired the designer and awarded him the contest with a deal that he would make more mockups for me.

After the icon was done, I hired the same guy for the screenshots. One can also get professional screenshots just by googling it. A google search of ” android psd mockup” results in thousands of mockups which can be used in  a screenshot. But I decided that I would hire some one to do it. Also a cheap solution can be Fiverr , where professionals can be hired for  5$ to do the screenshots. The reason I wanted to make professional screenshots were because people pay more attention to visual content than text. The selling point for my music player was the UI/UX. Being on a short budget I wanted to convert every click into a download and the presentation was my biggest tool. There is a high probability that a person clicks on the link,goes to the download page but doesn’t download because of poor presentation. I had to make sure that it didn’t happen.

App mockup showing an example of bad presentation

App Presentation A

These are screenshots from my second app. Notice the background and the color combinations. The screenshot on the left (App Presentation A)   got me around 100 downloads a day from Facebook groups.





App mockup showing an example of good presentation

App Presentation B



Notice how well the pink matches with the grayish purple gradient in the background. The screenshot  on right (App Presentation B) got me around 1200 downloads a day from Facebook groups






After the screenshots it was time for a website and a video. The reason I wanted to get a website was, when I had to submit the apps to the review websites,my app should look professional. The good review websites out there get a lot of apps submitted to them on a daily basis, they  don’t have the time to go through all the apps in depth. So they judge your app, on how it looks, how professionally it has been presented, which includes a website and a video as well, besides obviously the screenshots.  I paid around 60$ for the website to a friend ,but you can get it done much cheaper. A website with a single landing page, wont cost more than 40$ if you hire some one to develop it from the freelancing websites like Freelancer . The other way is, getting a template from ThemeForest for around 20$ and doing it yourself.

Now if you are not aware enough,you might end up paying around 200-300$ for a video like this. But I got it done for 65$ with a help of a freelancer and this is how we did it together. First we went to videohive and decided on the video template we wanted to work on. It was of 25$. Then he told me that he will be working on Adobe after effects of some other video editing software and will be making the changes. So if you know how to work on these softwares,the video wouldn’t cost you more than 25$, if you have an audio already. He was ready to do it for 20$,but I told him I will be needing a lot of revisions so I paid him 40$. About the audio, he already had purchased a few audios which he used in the video. But you can get the audio,from the same website for roughly the same price. If you are looking for a voice over, you can get some excellent voice over done at just 5$ from Fiverr


I somehow knew that if I put it up for a price, not many people would buy it. I have never known a person who has bought an app or paid for an app/software/ or a game. Maybe it comes with being an Indian that no one buys digital goods around you, so you already know, that selling is hard.

So the app had to be free, and the money had to come from ads, since there aren’t many quick alternatives that you can find. Other ways obviously include getting sponsors (not very easy to find) ,selling usage data (which a lot of users frown upon) and few more whatever you can think of in any other business. Another advantage of ads is, as the user base increases, the income per month increases. It’s not one time sale, so even if no one is downloading the app,but all the past users retain it,you will still earn approximately the same as you did in the last month.

Ad Earnings of first six months from the music app

The earnings started from 3$/day to 130$/day. The growth in the income can be seen due to growth in the user-base. The first 6 months got me roughly 8000$. In the next 12 months, made 50,000$ from ads. In the year of 2016, the expected income is above 100,000$.

Marketing Wasn’t Easy

It was 8th July and I had launched my app. Until this time I had been adding random people on my Facebook from college , any acquaintance or any person indirectly related to me. I added about 1000+ people.


Then I wrote the description, optimized for ASO. There are websites for  ASO like SensorTower and SearchMan which can be used for figuring out which keywords to use.
Here are the general rules of ASO

  •  A keyword should  be around 5 times in the description. Evenly spread out all over the description. If the description is reasonable long, then this limit can be exceeded.
  •  The main keyword for the app should be inside the name of the app on Google Play.
  •  A keyword should be inside the package name.
  •  Spreading the link of your app on websites, social media, forums helps in ASO.


I set up a Facebook page ,and bought some 40,000 likes from freelancer for 40$. I thought I might be able to promote it to the people there. But it seems like all the likes were from fake id’s. Even if they were real, they were generated from scripts without user’s knowledge. I thought it can be used as an audience, but turns out it was a waste, as Facebook has changed it algorithms, and a post’s visibility only increases if it gets enough momentum(i.e comments and likes). It is quite obvious that no one would be interested in a post from a page which they never liked themselves. The post never reached 40,000 people which was my intended target.

I put up a status on my Facebook page thanking everyone on how everyone accepted my friend request and then putting up the story of my app and a link to let them know where to get it from. When you start your post with “Thank you everyone………” it usually gets attention because it seems as if you are making an announcement. If you achieved something and you are thanking random strangers for it, people are pleased, which is shown by them liking your status and hence downloading your app. There is no denying that a large portion of people feel happy for you as well and hence like your post. Usually if you give people credit, and some how justify it( i justified it by letting them know that they accepted my friend request ) people will take the credit even if they had nothing to do with it because it makes them feel important. Everyone wants to feel important, because it makes them feel better about themselves. It’s an insecurity created by a void. A void created by lack of abundance, one of the reasons you can easily spot the difference between a “new rich” and an “old rich”. Lack of abundance creates an ever longing desire to prove to everyone that you are rich, that you have made it. There is a need of being validated by others because there is no security within. One of the reasons that everyone wants to feel special and they get offended when some one says they are not. One of the reasons why everyone is waiting for that one idea that would change the world to start their own business. If everyone was special then what would special mean ?

The way to realize your insecurities, in fact every action you do, every reaction you make, every habit you have, the way you walk, the way you talk to everything you do can be realized by meditating. I have always felt mediation is way more than a tool to relax. Rather relaxation is just a side perk of mediation. But we will talk about meditation some other time. The reason why I felt the need to share this is because once you know the scarcity and insecurities within you, you will be able to see it in the world . How you use it is up to you. Skin-whitening creams created a multi-billion dollar industry out of it, I just said “Thank you ….”

I was at my home during that time, it was the summer of 2014 and our college had closed for the summer vacations. I changed my schedule and started sleeping 9 hrs in 2 days .i.e 4.5 hrs a day. I remember I never wanted to sleep during that time, I can’t explain why. A lot of things had to be done and there was no time to sleep. I remember trying to wake up until I couldn’t open my eyes. My eyes would become all watery due to the strain from looking at the laptop screen for I searched for lists of websites which review android apps. Sent them a copy pasted message and often making intentional mistakes while typing the subject like “Android ‘ApP’ Review”, to get their attention as they get a lot of emails during a day. I tried to make it look as professional as I could. But tried to keep the message friendly and short. I wrote about 100 emails each day.
I created a list of all the emails for future use and to help out other people.

I started Posting on Facebook groups. The groups on Facebook are full of advertisement from startups and app developers. The post here shouldn’t look spammy and should get attention. I didn’t post pictures that would blend in, and user would ignore. A picture with white or black background might blend in easily. Material design blends in, because every other app looks the same, one of the reasons I didn’t put it in my app. It was something I realized from dribbble, every other designer was designing apps which showcased material design. I tried making the posts look like a request, and not like an advertisement. I asked for feedback and posted some nice screenshots that people would find tough to ignore. Many times , I got 1000 downloads a day just from Facebook.

Sometimes I told stories. No one wants to listen about your organization,your culture etc because these things don’t appeal as personal. To be honest, you are not a glorious entity that anyone would care about your culture. But personal stories do matter because people can relate. The most important thing of all was, instead of focusing more on the features, I focused more on the User Interface. I posted on about 100 Facebook groups each day.


I started sending messages to YouTubers to review my music app. I targeted keywords like “android apps” “android” “technology” “android app review” “best apps” and search these keywords on YouTube and filter the results by channels and sort by view count. Then I used to open their about page and drop a message.  The message shouldn’t be longer than 4-5 lines. I sent the message to about 3000 YouTubers. If you search “Music Player” on YouTube, the video containing link to my app comes at #2. I created a list here

Other Forums and websites

I started writing on Quora(sample included) and reddit and a lot of forums about my stories on how I was doing it or I posted about the app. After 3 months of doing this, I had gained near to 100,000 downloads and a steady download growth of 9-10,000 daily downloads which ultimately got me to 2 million downloads within one year.

2 million downloads in 1 year without spending any money music app

2 million downloads in 1 year without spending any money for La Musique music player


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Ankit Srivastava
Ankit SrivastavaHi, I am Ankit Srivastava. A 22 year old Entrepreneur. I like the idea of passive income, the idea that you don't have to work for money. And I love cars which got me into developing apps . I made this website to tell you how I gathered millions of downloads for my apps and created a passive income of 50,000$ per year within one year,starting from 0$. I will tell you how my lifestyle now involves working for less than 10 hours a week and a lot of travelling.
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